{"id":761,"date":"2024-01-15T16:15:45","date_gmt":"2024-01-15T15:15:45","guid":{"rendered":"https:\/\/rapport2023.audencia.com\/rapport-dactivite\/direction-marketing-communication\/"},"modified":"2024-04-09T10:41:46","modified_gmt":"2024-04-09T08:41:46","slug":"marketing-communication-department","status":"publish","type":"page","link":"https:\/\/rapport2023.audencia.com\/en\/activity-report\/marketing-communication-department\/","title":{"rendered":"Marketing & Communication Department"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”100″ constrain_group_2=”yes” right_padding_desktop=”100″ left_padding_tablet=”25″ constrain_group_4=”yes” right_padding_tablet=”25″ left_padding_phone=”25″ constrain_group_6=”yes” right_padding_phone=”25″ text_color=”dark” text_align=”left” 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text_color_hover=”#5682c4″ button_border_thickness=”0px” link_type=”regular” alignment=”left” alignment_tablet=”default” alignment_phone=”default” display=”block” display_tablet=”inherit” display_phone=”inherit” icon_family=”none” link_text=”ACTIVITY REPORT” url=”https:\/\/rapport2023.audencia.com\/en\/activity-report\/”][divider line_type=”No Line” custom_height=”2vh” custom_height_phone=”0″][split_line_heading animation_type=”default” font_size_min=”50″ font_size=”6vw” font_line_height=”1.1″ text_direction=”default” font_size_tablet=”8vw”]Marketing & Communication Department<\/span>[\/split_line_heading][divider line_type=”No Line” custom_height=”3vh” custom_height_phone=”0″ custom_height_tablet=”0″][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” translate_y_phone=”-30″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default” offset=”vc_hidden-sm vc_hidden-xs”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” 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Following a year full of developments, there are many challenges for the new Marketing & Communication Department. By re-prioritizing its targets and giving new meaning to all its actions, Audencia is giving itself the means to achieve these ambitious objectives.<\/p>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”none” equal_height=”yes” content_placement=”bottom” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”5%” left_padding_desktop=”100″ constrain_group_2=”yes” right_padding_desktop=”100″ top_padding_tablet=”5%” left_padding_tablet=”25″ right_padding_tablet=”25″ left_padding_phone=”25″ constrain_group_6=”yes” right_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”0px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”relative” advanced_gradient_angle=”180″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”parallax” animation_movement_type=”default” column_parallax_intensity=”1″ bg_image_animation=”zoom-out” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”advanced” advanced_gradient_display_type=”linear” column_padding_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”60vh” top_padding_tablet=”40vh” top_padding_phone=”60vh” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ background_image=”161″ background_image_position=”center top” background_image_stacking=”front” enable_bg_scale=”true” background_image_loading=”default” column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”312″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”zoom-out” parallax_bg=”true” parallax_bg_speed=”very_subtle” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”advanced”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”absolute” row_position_tablet=”inherit” row_position_phone=”inherit” bottom_position_desktop=”30″ left_position_desktop=”30″ max_width_phone=”280″ zindex=”500″ overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” overflow=”hidden” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”mask-reveal” animation_mask_direction=”left_bottom” animation_mask_shape=”circle” animation_easing=”easeInOutCubic” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default” animation_offset=”95%”][split_line_heading animation_type=”default” text_direction=”default”]\n

Arnaud FOURNIER<\/strong><\/span><\/h4>\n

Marketing & Communication Director
\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column left_padding_desktop=”7vw” top_padding_tablet=”30″ left_padding_tablet=”0″ constrain_group_103=”yes” right_padding_tablet=”0″ top_padding_phone=”30″ left_padding_phone=”0″ constrain_group_105=”yes” right_padding_phone=”0″ translate_y=”100″ translate_y_tablet=”0″ translate_y_phone=”0″ column_element_direction_desktop=”default” column_element_spacing=”30px” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”static” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”parallax” animation_movement_type=”default” column_parallax_intensity=”4″ bg_image_animation=”none” border_type=”simple” 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column_shadow=”none” column_border_radius=”15px” column_link_target=”_self” overflow=”hidden” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”mask-reveal” animation_mask_direction=”left_bottom” animation_mask_shape=”circle” animation_easing=”easeInOutCubic” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”medium_fast” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default” animation_offset=”95%”][divider line_type=”No Line” custom_height=”6vh” custom_height_phone=”6vh”][nectar_responsive_text font_size_desktop=”7vw” text_direction=”default” font_size_phone=”15vw” font_size_tablet=”12vw”]23<\/span>[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”3vh”][nectar_responsive_text font_size_min=”22px” font_size_desktop=”1.2vw” font_line_height=”1.4″ text_direction=”default”]The number of students recruited as ambassadors on Audencia\u2019s social networks to represent our programs.[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”100″ constrain_group_2=”yes” right_padding_desktop=”100″ left_padding_tablet=”25″ constrain_group_4=”yes” right_padding_tablet=”25″ left_padding_phone=”25″ constrain_group_6=”yes” right_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” 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custom_height_tablet=”0″][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”10%” left_padding_desktop=”100″ constrain_group_2=”yes” right_padding_desktop=”100″ left_padding_tablet=”25″ constrain_group_4=”yes” right_padding_tablet=”25″ left_padding_phone=”25″ constrain_group_6=”yes” right_padding_phone=”25″ translate_y=”-50″ translate_y_phone=”0″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” zindex=”10″ overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_color=”#0a0a0a” shape_divider_position=”top” shape_divider_height=”1″ bg_image_animation=”none” gradient_type=”default” shape_type=”straight_section”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_sticky_media_sections content_position=”right” content_spacing=”25vh” media_width=”40%” media_height=”60vh” mobile_aspect_ratio=”4-3″ border_radius=”10px”][nectar_sticky_media_section section_type=”image” image=”165″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”15vh” top_padding_tablet=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text font_size_desktop=”3vw” text_direction=”default” class_name=”degrad” font_line_height=”1.3″ font_size_phone=”8vw” font_size_tablet=”5vw”]How would you assess 2023?\u00a0<\/span>[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”2vh”][nectar_responsive_text font_size_min=”20px” font_size_max=”24px” font_size_desktop=”1.2vw” font_line_height=”1.7″ text_direction=”default”]\n

We are emerging from a transitional year with the creation of the Marketing & Brand Strategy Department as well as a challenging context (both in-house and externally) which enabled us to consider Audencia\u2019s strengths and, above all, its stakes in relation to a fast-changing business sector and increasing competition. It is this combination of ideas that has enabled us to finalize the organization designed to achieve Audencia\u2019s ambitious goals.<\/p>\n

With the recent creations of the Marketing & Communication Department as well as the Commercial and French & International Admissions Department, the aim is to support the switch in internal culture towards a more marketing and sales-oriented vision. It also seeks to reposition our applicants, students and corporate partners at the center of our marketing and communication strategies.<\/p>\n

Some major achievements already embody this paradigm shift: the new audencia.com web site, which made it possible to get rid of the silos that were the former web sites (26 sites and 50,000 pages) to create a single site aimed primarily at our target audience of applicants; there is also the redesign of our graphical identity for all our marketing materials. There are two key directions here: a more modern approach and a repositioning of our customers at the center of our communications.<\/p>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/nectar_sticky_media_section][nectar_sticky_media_section section_type=”image” image=”1026″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”15vh” top_padding_tablet=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text font_size_min=”-” font_size_desktop=”3vw” text_direction=”default” class_name=”degrad” font_line_height=”1.3″ font_size_phone=”8vw” font_size_tablet=”5vw”]What are the CSR commitments that guide your actions? <\/span>[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”2vh”][nectar_responsive_text font_size_min=”20px” font_size_max=”24px” font_size_desktop=”1.2vw” font_line_height=”1.7″ text_direction=”default”]\n

In 2023, we took a number of steps forward in terms of our Department\u2019s CSR impact, for example by discontinuing the offering of goodies, launching invitations to tender for printing, events or redesigning our web site to include accessibility issues for people with disabilities. The work initiated in recent months must be continued and implemented in the short to medium term.<\/p>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/nectar_sticky_media_section][nectar_sticky_media_section section_type=”image” image=”1028″][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”15vh” top_padding_tablet=”0″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_responsive_text font_size_desktop=”3vw” text_direction=”default” class_name=”degrad” font_line_height=”1.3″ font_size_phone=”8vw” font_size_tablet=”5vw”]What are your objectives for 2024?\u00a0<\/span>[\/nectar_responsive_text][divider line_type=”No Line” custom_height=”2vh”][nectar_responsive_text font_size_min=”20px” font_size_max=”24px” font_size_desktop=”1.2vw” font_line_height=”1.7″ text_direction=”default”]\n

Our department\u2019s main objective for the coming year is to continue to support the cultural and organizational changes initiated in 2023. This new department must therefore enable us to pursue the ambitious objectives of our school in France and abroad with confidence, to support our development in Paris and to allow the Audencia brand to emerge as an innovative and attractive player in an increasingly opaque sector of activity in which it is sometimes difficult to find a way around. Following 2023, in which Audencia, its employees and also its values could have been called into question, it is also important to us to give value back to the people that make up Audencia and to give meaning to all our actions. Through sharing a clear vision, we will be able to collectively enable our school to grow.<\/p>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/nectar_sticky_media_section][\/nectar_sticky_media_sections][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#001534″ animated_gradient_bg=”true” animated_gradient_bg_color_1=”#714cd8″ animated_gradient_bg_color_2=”#000919″ animated_gradient_bg_speed=”1300″ animated_gradient_bg_blending_mode=”organic” scene_position=”center” top_padding=”10%” constrain_group_1=”yes” bottom_padding=”10%” left_padding_desktop=”15%” constrain_group_2=”yes” right_padding_desktop=”15%” left_padding_phone=”25″ constrain_group_6=”yes” right_padding_phone=”25″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”small_desktop” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text font_size_min=”24px” font_size_desktop=”2vw” text_direction=”default” font_line_height=”1.3″]\n

What is the one word that defines the strategic direction of your actions between now and the end of the ECOS 2025 strategic plan?
\n<\/span><\/h3>\n[\/nectar_responsive_text][nectar_responsive_text font_size_min=”16px” font_size_max=”21px” font_size_desktop=”1.2vw” font_line_height=”1.7″ text_direction=”default”]\n

If I had to choose just one word, I would say\u00a0Challenge<\/b>\u00a0\u2013 we are entering a strategic phase, linked both to our ambitions for growth (such as the new Paris campus, new programs and international expansion) and to the challenges of cultural change. These challenges are particularly exciting for us and if we manage to meet them, we will have all the keys we need going forwards, with ambition and serenity.<\/p>\n[\/nectar_responsive_text][\/vc_column][\/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”7%” bottom_padding=”7%” left_padding_desktop=”100″ constrain_group_2=”yes” right_padding_desktop=”100″ left_padding_tablet=”25″ constrain_group_4=”yes” right_padding_tablet=”25″ left_padding_phone=”25″ constrain_group_6=”yes” right_padding_phone=”25″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column 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column_padding_type=”advanced” gradient_type=”default”][image_with_animation image_url=”1032″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”4\/5″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]Marine GALHAUT\u2013REDOU<\/span>
\nInitial training and media relations marketing manager[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”none” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” right_padding_desktop=”5%” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default”][split_line_heading animation_type=”line-reveal-by-space” font_style=”p” font_size_min=”24px” line_reveal_by_space_text_effect=”default” stagger_animation=”true” mobile_disable_animation=”true” content_alignment=”default” mobile_content_alignment=”inherit” link_target=”_self” text_content=”A new source of motivation” font_size=”1.6vw” font_line_height=”1.3″ text_direction=”default”][\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”fade-in” animation_easing=”easeInOutQuad” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_responsive_text font_size_min=”18px” font_size_max=”21px” font_size_desktop=”1.2vw” font_line_height=”1.7″ text_direction=”default”]\u201cIn recent months, with the creation of the Marketing & Communication Department, our way of thinking and our methods have been changing: they are now more focused on the needs and interests of our customers, throughout their courses, in order to create the best possible experience for them. Initially as the Head of Marketing and Media Relations for initial education and more recently as the Head of the Product Management Unit for our entire program portfolio, this paradigm change has had an impact on everything I do, whether defining our action plans, media strategy, the search for new partners, performance analysis and monitoring, etc. All this helps to give more meaning to my job, while adding real value to my expertise. It is a new source of motivation for me but also for the teams!\u201d<\/span>[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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