Emmanuelle BOUILLON
Head of the Apprenticeships Department
Séverine DOUARD
Director of Career, Trainings & Business Services
800
the number of companies associated with the School via our DCFSE fields of activity (for various needs related to recruitment, teaching, research, etc.)
How would you assess 2023?
2023 was a pivotal year for the Careers, Training and Services to Business Department (DCFSE in French), whose purpose is the employability and skills development needs of learners, graduates and businesses, via a tailor-made, high-impact service offering. As a result, the CTSBD has become the preferred contact for companies that contribute to the life of the school. Partner businesses take an active part in our employability events (such as career forums and meetings to forge links with students looking for internships, work/study placements or jobs), allowing them to enhance their employer brand. These employability events and the support provided to learners received the challenge in 2023 of providing an even better response to the needs of our learners and businesses. We work closely with businesses to ensure that they play a central role in Audencia’s teaching approach through contributions to lectures or via challenges proposed to students based on real-life business issues. The involvement of local businesses in welcoming and training apprentices at the Audencia apprentice training center is growing, with 1,000 apprentices joining us this year. The businesses are very attached to these special and lasting links with Audencia and this is reflected in the financial contribution made by companies through the apprenticeship tax. We support businesses in enhancing and enriching the skills of their managers through our Executive Education courses. Our inter-company continuing education courses have been redesigned in terms of both content and format to facilitate personalized career paths and step-by-step validation of blocks of skills or expertise modules. It is also possible to combine APEL and training to obtain a complete qualification and thus ensure as much proximity as possible with the career paths of the professionals we support. Our intra-company offer is growing steadily, thanks in particular to our approach, which focuses on the key issues facing businesses, and our proposals for tailor-made courses in line with corporate strategy. The CTSBD teams’ day-to-day actions have produced quantitative and qualitative results which make us proud. We continuously carry out satisfaction surveys among our learners and partner businesses regarding our services. The results are all over 90%.
What are the CSR commitments that guide your actions?
In 2023, all the CTSBD’s teams took part in low-carbon workshops to understand and then take action to reduce the department’s carbon footprint on an ecological scale. Barbara Haddou and her team provided excellent training support with this process. In addition, we ask companies taking part in our various employability events to measure the impact of their travel (concerning the kilometers covered and means of transport). We offer them the opportunity to present and explain their CSR commitments when they take part in these events. In social terms, we are rolling out our disability and gender equality policy within the department, especially through training in these issues of apprentices as well as their apprenticeship supervisors, through ensuring fair treatment in career support for all apprentices, through raising awareness of these issues among businesses and through promoting inclusion and diversity when recruiting interns and apprentices.
Sobriety is the watchword for our day-to-day actions.
What are your objectives for 2024?
Our objectives are clear, in line with the school’s strategy and within a broader strategic framework. Our ambition is to develop our position in Paris by involving businesses in the life of the Paris campus. We also want to intensify our relations with businesses throughout the areas where we are established, both in France and abroad, in several fields of our activities. Up to date, our partner businesses were only aware of one possible partnership with us, whereas we have much more to offer them.
What is the one word that defines the strategic direction of your actions between now and the end of the ECOS 2025 strategic plan?
Frugal innovation in all our day-to-day actions, to support our learners and business partners.
Making life easier for recruiters
“ The Audencia apprenticeship training center, founded in 2021, has witnessed strong growth in apprentice numbers: from 350 the first year to a forecast of more than 1,400 by the start of the 2024-25 academic year. In initial education, more than 4,500 internship agreements are issued each year.
There are 6,000 applications per year and many interactions with companies of all sizes, with varying levels of knowledge of the regulations, but with one thing in common: lack of time for administrative management of files.
A satisfaction survey, carried out in November 2023 with 600 recruiters, clearly highlighted a desire to simplify the contractualisation procedure and to provide stronger support from Audencia’s teams.
For the next apprenticeship campaign, the apprenticeship training center will be supported by the DTIS division for the development of new tools: a single input form for automatic data entry on CERFA French official forms, personalized assistance via online appointments, electronic signing of documents, transmission of data to skills operators via an API, etc. All these new services will facilitate recruitment for businesses and secure funding for their apprenticeship projects. ”